Rush The Kop
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Save your breath, travel companies don’t exist to serve fans

By Russell Hughes

ROME, ITALY - MAY 02: The Liverpool fans celebrate at full time during the UEFA Champions League Semi Final Second Leg match between A.S. Roma and Liverpool at Stadio Olimpico on May 2, 2018 in Rome, Italy. (Photo by Julian Finney/Getty Images)
ROME, ITALY - MAY 02: The Liverpool fans celebrate at full time during the UEFA Champions League Semi Final Second Leg match between A.S. Roma and Liverpool at Stadio Olimpico on May 2, 2018 in Rome, Italy. (Photo by Julian Finney/Getty Images) /
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This is the ugly truth. Travel companies don’t exist to serve fans, and the quicker Liverpool fans realize that the better it’ll be.

Obviously, obviously, obviously things would be better if they did. Life would be fairer. People who work hard every day to earn enough to enjoy their passions would be in an improved position to do just that. Smiles would come easier.

But life doesn’t work like that. Companies certainly don’t work like that. Business works to maximize profit, grow their margins and make money. And unfortunately, big ticket events like the Champions League are a cash cow.

And so this year it’s Reds’ fans who are being milked for every penny, but before long it’ll be the turn of ordinary Germans, Spaniards and French to feel hard done by.

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All this anger directed at Thomas Cook for their increase in fares is being wasted. They aren’t the real target here, because their sole purpose is to make money and if their leadership passed up opportunities to do so questions would be asked.

Where we should march with pitchforks are the governing football bodies who have let fans bare the brunt of this profiteering for so long. Ordinary people, the type who make Liverpool so great, should not have to pay these prices to see games of this magnitude.

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It’s not just for matches where you have to travel a lot. Regular away trips, ticket prices and hotels all add up over the course of the season and there needs to be a fund or recipricol agreement created between governing bodies and companies that helps create sustainable travel for everyone.

The Twenty’s Plenty campaign is an excellent starting point, but the wealth generated by the Premier League needs to be distributed better and helping people to watch the sport needs to be a higher priority.

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So save your breath, don’t direct your anger at Thomas Cook because they’re just doing your job. Swing it round to those who could make a difference but don’t.

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