Peter Moore dishes out news on £75 million deal

Most Liverpool fans know  that New Balance’s kit deal with Liverpool is set to expire at the end of the season.

This means that the Reds are tasked with finding a new suitor for the team going forward in the coming months. Most Premier League sides are dressed down by either Nike, Adidas, New Balance, or Puma.

According to Arabian Business, Liverpool CEO Peter Moore has dished out some news about the new potential jersey deal.

"It’s an important part of our overall commercial make-up, not only for the revenue it brings, but live-and-die soccer fans [care] about their kit manufacturer and designs as part of how they show themselves as fans. We think we are uniquely placed right now to build upon what we already have with New Balance… we think it’s a great opportunity to build on our global distribution."

While the current contract is only worth £45 million a year, the new deal is suspected to be worth upwards of £75 million per year. This deal would become the largest kit deal in all of England and the Premier League, and is another step in the right direction in bringing Liverpool to the top of European football.

This success can be attributed to Peter Moore and Fenway Sports Group, as they have invested a substantial amount of money into the club via capital improvements and player purchases. In fact, they will first football club to ever report over €100 million in profit in a single year.

Jurgen Klopp must be licking his chops at this excess revenue coming from the potential jersey deal as some of it will most definitely be allocated to his transfer fund. However, the deal is crucial to the happiness of fans.

Most fans love the creativity of the New Balance designs and are against the cookie-cutter jerseys that Nike and Adidas produce.

In the end, Liverpool and Peter Moore will look to recoup their money from the new deal, but will also try and make sure Liverpool has a kit of their own as well.