When Liverpool step out at the Gtech Community Stadium on Saturday afternoon, they won’t just be attempting to navigate a severe selection crisis they will also be debuting a look that hits close to home for every supporter.
Playing at Brentford is always a tough task, but Reds fans will spot something different before kickoff at the Gtech Community Stadium this Saturday (3:00 PM BST).
Andoni Iraola’s side are set to give their newly launched third kit its official Premier League baptism.
Here is the story behind the shirt, the cost for match-going fans, and why this particular Adidas release carries so much meaning.
When you travel away to Brentford, nothing about the afternoon is straightforward.
The Gtech Community Stadium has proven a notoriously difficult venue for Liverpool in recent years, and Saturday's 3:00 PM BST kick-off promises to be another stern test of Andoni Iraola’s squad depth.
But before a ball is even kicked, supporters tuning in or making the trip south will notice a striking visual change.
With Keith Andrews host side wearing their traditional red and white stripes, Liverpool’s home kit is instantly ruled out. And because Brentford’s outfit also features white elements that clash with the Reds' minimalist white away strip, Premier League kit regulations leave Iraola’s side with no choice.
The stage is set for Liverpool to officially debut their 2026/27 Adidas third kit in competitive action.
Inspired by the Kop: The story behind the maroon and black
For supporters, a football kit is far more than just commercial sportswear it is a visual embodiment of club identity and heritage. While the home shirt paid homage to the classic 'Candy' era and the away kit kept things crisp and simple, Adidas have taken a deep dive into matchday culture for this third release.
Decked out in a sleek black and dark maroon base, the shirt features a subtle patterned texture directly inspired by the legendary flag and banner displays that adorn the Kop on famous European nights.
Liverpool will be wearing their adidas third kit for Saturday’s Premier League fixture at Brentford. 🔴 pic.twitter.com/FJUqmyWMRx
— AS (@Anfield_Sector) October 16, 2026
Look closer, and the geometric pattern fuses the outline of the iconic Liverbird with the traditional checkerboard flags flown by supporters before kickoff.
To complete the design, Adidas now in the second year of their lucrative £60 million-a-year partnership with the club has fitted the shirt with a clean, silver metallic trim for the sponsor logo, club crest, and Adidas three stripes.
The full first-team outfield strip is completed by black shorts and black socks. However, match officials may still request a minor late adjustment to the sock colour on Saturday afternoon, given Brentford also wear black socks as part of their primary home kit.
Price breakdown and Adidas 'Elite' status
For supporters looking to pick up the new strip online or at the Anfield superstore, pricing remains consistent across Liverpool's three kit options for the 2026/27 Premier League campaign:
- Standard Adult Short Sleeve (£85): Fan edition featuring standard Climacool fabric.
- Authentic Match Shirt (£120): Exact performance specifications worn by players on the pitch.
- Adult Long Sleeve (£90): Available across home, away, and third kit options ideal
- Junior / Kids Shirt (£60): Standard fit for youth supporters.
What It means for Saturday
While kit launches always bring commercial headlines, no Liverpool fan cares about shirt colours if the performance on the pitch falls short.
With European fixtures coming thick and fast and the Kop's iconic flag displays serving as the literal blueprint for what the players are wearing on their backs, Iraola's men need to ensure this new black and maroon strip starts its life with three crucial Premier League points in West London.
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