Liverpool will always and forever be known as a global icon
By Riaz Ravat
As the Premier League is about to begin, Liverpool will forever be a global icon
From the outback in Australia to the fields of Zimbabwe, international affection for Liverpool has stood the test of time. Even during the barren years, the club held its own. Now that major success and prominence have returned, the interest and support base will no doubt grow further. In a globalized world, Liverpool is an export to be proud of.
Historically we have fought with our rivals for fans in Ireland, Scandinavian countries, and large swathes of Africa. However, with pre-season tours now taking place in North America, South East Asia, and Australasia, Liverpool’s appeal now stretches across the planet. The Club World Cup win in Qatar was greeted wildly across the Middle East region. North to South, East to West, the infectious appeal is universal. The diverse backgrounds of the players extend the attraction.
In 2019 when Liverpool won the Champions League for the 6th time in Madrid, it was reported that a cumulative global audience of 3.2 billion people watched Premier League action that season. Last season, new clubs were registered in countries such as Guatemala, Bolivia, and Siam in Thailand. In February 2020, the fan festival ‘LFC World’ visited the world’s largest democracy, India – the historical birthplace of major world religions such as Buddhism, Hinduism, Jainism, and Sikh.
Liverpool continue to be the club worth following around the world
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Throughout the international clock, Kopites everywhere will gather to watch the Reds in action – some will be eating breakfast, many having lunch, others tea, and the rest tucking into dinner. Someone, somewhere, is always wearing the Liverbird on their heart.
According to Marketing Interactive, in the financial year to May 2019, “the club’s global social media followers increased by 26% to nearly 70 million.
Its official YouTube channel reached 2.5 million subscribers and is the most-followed club in the Premier League. Twitter also increased by 11% to 13.5 million and reached 59 million total engagements during the 2018 to 19 season.
According to former Chief Executive Officer Peter Moore and as reported by Forbes, upwards of 771 million claims to follow Liverpool FC across the planet. This ‘United Nations style’ international fanbase cuts across geographic, religious, ethnic, and tribal lines. The postcode may be L4 but the heartbeat is universal.